Ways to Get Free Traffic

Words have mixed connotations. Traffic on the roads is everyone's nightmare, however in business especially online traffic refers to visitors to your website, so definitely a must have! In fact all websites need traffic or visitors in order to pass on your information and create sales.

There are many ways to improve, not only visit your website, but to encourage visitors to stay and look around, also return often, this will encourage good interaction with you. However first we must get them there!

Would 101 ways to get free traffic help you? You can choose paid or free traffic or better still, use both methods. Organic traffic builds over time and forms a strong background, this is build up from brand recognition and free traffic.

Article marketing is a form of content marketing, and is free; some feel it is out-dated but if you like writing articles and putting them on directories they can circulate for years as long as they are interesting and informative. Guest blogging and blogging are more resent alternatives. Guest blogging is achieved by contacting other websites and placing original articles on their websites in return for a link back to yours. If it is a very popular website in your niche you are likely to get a fair amount of new visitors to your website.

For a fast response, Solo Ads offer immediate results, good for building a list of prospective buyers. A good free offer is required to entice them. Udimi is one website, also Facebook groups or forums offer the service. Emails are sent out on your behalf with a link to your free offer.

Forum marketing, is currently popular. Find suitable forums by typing into Google forum plus your niche. Make sure you follow the forum's rules re posting and choose a very active forum for results. Your signature will have a link back to your website and offer.

YouTube and video marketing can be very effective, both using advertising and by creating a series of videos which lead people to your offers via a link. By getting back links from authority websites you can improve your brand and appear on Google pages, thus creating more awareness.

There are hundreds of ways to attract visitors to your website. Make sure it is worthy of visits, add content daily, do simple SEO with tags and pictures and make content interesting and informative. Treat prospectives fairly with your offers and don't oversell. People like to buy because they like what the see, not be SOLD to. Build a rapport, give customers what they want and you will get what you want - a quote from the "One Minute Manager"- a little book worth reading!

Helpful Reading:

99 Ways to flood Your Website With Traffic" by Mick Macro.

"SEO step by step" by Caimin Jones. Great for beginners

"500 Social Media Marketing Tips" By Andrew Macarthy

"Profitable Social Media Marketing" by Tim Kitchen & Tashmeem Mirza

& "How to get to the top of Google"

"Email Persuasion" by Ian Brodie. More advanced strategies

Hello my name is Anne

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Online Traffic Strategies

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Assessing Franchise PPC in 2018: Should You “Pay to Play”?

Pay-per-click advertising, otherwise known as franchise PPC, is a powerful tool that deserves a place in most advertising arsenals. But is it right for you?

Today’s post runs down the pros and cons of “paying to play” to help you decide if franchise PPC is a good fit.

Advantages of Franchise PPC

• Franchise PPC gives you measurable results. Though franchise SEO is essential to compete in 2018, the results aren’t easy to measure. But not because there’s a shortage of measurable metrics – quite the opposite, in fact. To get a feel for how your franchise SEO is performing, you need to factor in your SERP ranking, keyword competitiveness, domain authority, number and quality of backlinks, and much, much more. Interpreting this deluge of metrics isn’t easy without the help of qualified SEO experts.Conversely, franchise PPC results are easy to measure and interpret. Google Adwords provides a shortlist of meaningful metrics that tell you whether your ad is converting and generating a reasonable ROI. If you’re looking for a transparent web marketing option that gives you serious control, keep franchise PPC in mind.
• Franchise PPC gives you quick results. Organic SEO takes a lot of effort and patience. Even after you’ve put in the time to research and write compelling content, you still need to wait out Google’s crawl bots and ranking algorithm, which can take weeks or even months to get going.Franchise PPC, on the other hand, sets up quickly and starts generating results immediately. Once your account is created, ads are prepped, and bids are made, you’ll start ranking and driving users to your landing page right away.
• Franchise PPC gives you serious budget control. Google Adwords lets you set a daily budget, which eliminates the risk of overspending. Simply divide your monthly budget by the number of days in the month. If you want to stretch your advertising investment even further, try steering clear of broad match and phrase match.
• Franchise PPC lets you track ads in real time. As we mentioned previously, organic SEO suffers from a sort of “implementation lag” where we don’t see the results (or lack thereof) until a few weeks after publishing. But franchise PPC allows you to monitor the performance of your ads from moment to moment, so you can stay on top of important developments and adapt to new threats and opportunities right away.
• Franchise PPC gives you greater control of your ad’s exposure. When you set up your franchise PPC, you can choose whether your ad is concentrated locally or disseminated globally, which gives you greater flexibility and customization options at any level of business. Individual franchisees can focus their campaigns on local rankings to drive business to specific locations, while brand owners can use global ads to support their enterprise-level branding.

Disadvantages of Franchise PPC

• Franchise PPC can be complicated. While the actual account and campaign setup is fairly straightforward, franchise PPC won’t work without comprehensive market and keyword research, which requires a certain set of tools and skills. For this reason, most brand owners trust their franchise PPC to experts firms like ours.
• Franchise PPC is less effective with certain demographics. Depending on your audience, franchise PPC may or may not be right for you. For example, younger, web-savvy Millennials tend to steer clear of paid ads, which are easily recognizable due to their placement on Google’s SERP. Conversely, though, many older users see paid ads as being more secure and authoritative.
• Franchise PPC isn’t free. Organic advertising is “free,” at least in the sense that you’re not spending money (though you are certainly spending time).

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What Is the Internet of Things?

There's a lot of noise at the moment about the Internet of Things (or IoT) and its impact on everything from the way we travel and do our shopping to the way manufacturers keep track of inventory. But what is the Internet of Things? How does it work? And is it really that important?

What is the Internet of Things?

In short, this technology connects any device to the web and many other devices. In simple terms, this is a complex network of things connected with each other. This network collects and shares data and information.

The devices include a number of objects, such as smart microwaves, self-driving cars, wearable devices, and complex sensors, to name a few.

How does it work?

Devices that feature built-in sensors connect to the IoT platforms that integrate information and data from a number of commonly used devices. Then powerful analytics are used to share useful information in order to resolve specific needs.

IoT platforms can identify useful information and the information that can be ignored. Then the info can be used in order to identify patterns, give suggestions and point out problems prior to their occurrence.

For instance, if you deal in a car making business, you may need to find out the optional and important parts.

Based on the insight and analytics offered, you can easily make the processes a lot more efficient. Moreover, smart systems and objects can also help you make some tasks automatic, especially when these tasks are mundane, repetitive and time-consuming by nature. Let's take a look at some real life examples.

IoT use in your own residence

Suppose you get up at 7am to go to your office. Like most people, you can set the alarm to wake you up at the right time. This works until something wrong happens. For instance, your train may get cancelled. Now, you have another problem. You have to drive to work but you are already late. To make the matters worse, the rain starts pouring in.

Now, if you use an IoT alarm clock, it will rest automatically on the basis of these factors. The clock will figure out the distance you need to cover, and will suggest an alternative route.

IoT in your car

Once you wake up to the alarm, you can drive to work. You won't just head to the garage. However, what would you do if you have an emergency? If you have a connected car, your vehicle will share information with others in the vehicle. Another component will gather data from the sensors and will pass the information to the platform of the manufacturer. Moreover, the manufacturer can make use of the data from the vehicle to provide you with the information that you can use to fix the car by sending the info to the closest dealer.

Long story short, this is the introduction to the Internet of Things and the way it can help you to make your life easier. Hopefully, you will be able to get the most out of this technology down the road.

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How It Works: Internet of Things